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All growth-stage companies go through a challenging phase of growth. A few can find the next product + target market that shifts their growth curve. Some well-known B2B examples are Segment, HubSpot, etc. While others get stuck in linear growth, for example, hundreds of mar-tech companies ... Read More

tl;drA growth strategy is a sum of functional strategies: Overall growth strategy must provide guidance to each function for its own strategyKnowing the growth hypotheses and assumptions is winning half the battle: When teams clearly understand the... Read More