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Results Focused Advisory.

We are your extended team with strategy, product, data & AI, and go-to-market skills.

The Problem.


Rapidly evolving industries, markets, and customers present several challenges.

Innovation takes long and creating new capabilities is costly.

You need to deliver on adjacency strategy, unlock new value offering, and differentiate from competitors.

Inability to respond quickly to changing customer behaviors.

You need data-driven decisions on new customer behaviors and preferences to build lasting customer relationships.

Hiring unicorns and overburdened teams.

You need people with modern tech and AI, business, and functional expertise. Difficult to hire and retain such talent.

The Solution.


Leverage our deep and successful expertise in product management, strategy, data-driven go-to-market, and AI applied successfully across multiple industries.

Value Creation:
CEOs & Product Leaders

Quickly execute your adjacency strategy, unlock new markets, and differentiate from the competitors

Product strategy and management, development of new products, features, or capabilities

Value Delivery:
Sales & Marketing Leaders

Build cross-functional go-to-market capabilities in marketing (launch, acquisition), sales & revenue ops, and customer success

New product launches, positioning, pricing & packaging, and GTM for products and services

Value Extraction:
Customer Success Leaders

Achieve long-term customer success by extracting full value of your offering and creating great customer experiences


Innovative tech for retention, revenue optimization (cross & up-sell), customer lifecycle & personalization

CPOs and CTOs

Build new products and tech capabilities leveraging the digital ecosystem like the fastest-growing successful tech companies. Be agile and scrappy to support innovation.

CMOs and CROs

Solve multidisciplinary and cross-functional business challenges such as customer acquisition, retention, experience personalization, and revenue optimization.

CEOs and CSOs

Remove dependencies on “unicorn hires” i.e., high-demand skills in product management, go-to-market, data engineering & science that are difficult to hire and retain.

You're in great company.

See what our customers say about us

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5 / 5

"We worked with Shikhin to improve our growth strategy. Shikhin was instrumental in planning across the breadth of organic & performance marketing, CRM, martech, and adtech. We were able to simplify the complexity of growth tech with this partnership through growth tech roadmaps, identification of tech partners, and creation of the right teams and capabilities for future growth

Alberto Barcelos - VP of Product at Taxfix
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5 / 5

“StatsLateral team added great value to our growth strategy through new product innovation, customer focus, and transparency. The StatsLateral team deeply understands the ad-tech, mar-tech, and CRM/customer data. They delivered a differentiated SaaS product fast and cost-effectively. StatsLateral's integrated product strategy helped with our product launch, go-to-market, and revenue growth.”

Anthony Yam - SVP of Product at Flashtalking, Inc.
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5 / 5

StatsLateral managed consumer product strategy and new product launch for one of our portfolio companies. StatsLateral used an integrated strategic approach with a focus on product-led growth. They helped the team to understand the core user value as part of the product strategy, product launch, market differentiation, and customer acquisition.
I look forward to working with them again.

Kyle Cox - Partner at ATP Fund

Our Approach.


We deliver a quick win within 100 days to reduce the risk of failure and high costs associated with new initiatives.

Prioritize Goals

  • Prioritize Goals/KPIs for business
  • Create or refine an integrated strategy for product, marketing/sales, and AI/tech/data

Optimize Execution

  • We roll-up our sleeves to identify core capabilities, gaps, and execute the strategy
  • Iteratively test key assumptions and generate data for decision making
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Build On Success

  • Collaborate with your teams to deliver a quick win in 100 days (1-Q)
  • Measure real market impact to minimize risk before investing more
  • Re-strategize to repeat success and scale

Our Integrated Strategy and Collaborative Execution →
Profitable and Scalable Business

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Support your strategy with the best.


Contact us for an introductory conversation or Join the community on LinkedIn

Contact Us
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