Launch to Win: Successful Tactics for New Product Launch

After speaking with several business leaders, we recently published a handbook: Product Launch Health Check for Business Leaders and CEOs.

Given the importance of the topic, we received a lot of interest for a deeper conversation. Whether you are launching new products, APIs, or internal solutions, botched launches drain resources and limit a company's growth prospects.


Join Rob Karel and Shikhin Agarwal as they share field-tested strategies to launch products successfully.

Rob draws on his deep experience leading product launches at large tech companies (Okta, Lattice, Informatica). Shikhin provides insights into product strategy, launches, and ways to collaborate with GTM experts for early to growth-stage startups.

In this practical session, you will get launch playbooks to:

• Lockdown alignment across teams and optimize pre-launch activities
• Refine messaging and amp up go-to-market for the launch
• Measure and analyze performance post-launch and dynamically adjust strategies
  

This session is ideal for startup founders, marketing leaders, CTOs, and heads of products seeking battle-tested techniques to master end-to-end launch.

Reserve your spot to get actionable tactics to make or break your next product launch.