When this is the right service
Pick this when leadership needs conviction in one quarter, not one year:
- Board has asked for a growth thesis with numbers — not adjectives.
- A new CEO, CGO, or CPO is in seat and needs to ship a plan in their first 100 days.
- The company is missing the quarter and the team can't agree on which bet to double down on.
- A pivot, fundraise, or PE hold-period reset requires a defendable thesis fast.
- Several pilots are running and none are connected to a revenue path.
What you get
One board-ready growth thesis with the artifacts to act on it the day after the readout.
- ICP definition — named segments, buyer roles, and disqualification criteria.
- Market opportunity sizing — addressable market, penetration scenarios, and unit economics.
- Value proposition — by segment, with the proof points required to win.
- Pricing & packaging hypothesis — tested against at least 5 buyer conversations.
- 100-day plan — week-by-week milestones, named owners, and decision gates.
- CEO / board readout — a deck and a 30-minute walkthrough you can re-use with investors.
How the 100 days run
Weeks 1–3 — Focus the bet. Executive interviews, market scan, customer conversations. Output: which 2–3 bets matter and why.
Weeks 4–8 — Develop the strategy. ICP, value proposition, pricing, and a tested commercial hypothesis. Output: a strategy your teams can build to.
Weeks 9–12 — Plan the activation. Capability assessment, the 100-day plan, named owners. Output: a CEO/board readout and a plan everyone can execute against.
Week 13 — Readout and handoff. Board-ready deck, decision gates, and a 30-day check-in scheduled.
Proof
Investment
FAQ
Is the price really fixed? Yes. We quote a fixed fee against a fixed scope. If scope changes mid-engagement, we re-quote — we don't bill hours.
How is this different from a McKinsey/Bain study? We are senior operators, not generalist consultants. The output is a plan your team can execute, not a deck that sits on a shelf. And we're priced for growth-stage companies, not Fortune 500 budgets.
What size company is this for? Series B–D, PE-backed portfolio companies, or growth-stage healthcare/fintech/ad-tech businesses with $20M–$200M revenue.
What happens after day 100? Most clients move into one of two things: a GTM-as-a-Product build to operationalize the plan, or a quarterly advisory cadence. There is no obligation either way.