Introduction
StatsLateral ("StatsLateral," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit statslateral.com or engage our services, how we use it, and the choices you have.
By using our website, you agree to the practices described here. If you do not agree, please do not use the site.
Information We Collect
We collect information in the following ways:
Information you give us
- Contact details — name, business email, company, role, and any message content you submit when booking a call, subscribing, or contacting us.
- Engagement information — details you share during discovery conversations or as part of a consulting engagement.
Information collected automatically
- Device and usage data — IP address, browser type, operating system, referring URL, pages viewed, and time spent on the site.
- Cookies and similar technologies — we and our analytics providers use cookies and local storage to recognize returning visitors and measure how the site is used.
Information from third parties
- We may receive information from analytics, advertising, and meeting-scheduling providers (for example, when you book a meeting through Calendly).
How We Use Information
We use the information we collect to:
- Respond to inquiries and schedule meetings.
- Deliver consulting services to clients and communicate about engagements.
- Operate, maintain, and improve the website and its content.
- Analyze site usage to understand which topics and offerings are most useful.
- Send occasional updates about StatsLateral's work, where permitted by law.
- Comply with legal obligations and enforce our terms.
Analytics and Tracking
We use the following analytics and product tools:
- Google Analytics 4 — aggregate traffic and engagement measurement.
- RudderStack — customer data platform used to route event data to our analytics tools.
- PostHog — product analytics and session-level insights.
These tools may set cookies or use similar identifiers. You can disable cookies through your browser settings, opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on, and use your browser's "Do Not Track" signals. We honor applicable opt-out signals where required by law.
How We Share Information
We do not sell personal information. We share information only in these situations:
- Service providers — vendors that help us run the site and our business (analytics, hosting, email, scheduling, CRM). They are authorized to use the information only to provide services to us.
- Legal and safety reasons — when required by law, legal process, or to protect the rights, property, or safety of StatsLateral, our clients, or others.
- Business transfers — in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections.
Data Retention
We retain information for as long as needed to provide our services, meet legal obligations, resolve disputes, and enforce agreements. Analytics data is retained according to each provider's default retention settings.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, or misuse. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Your Rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you.
- Request correction or deletion of your personal information.
- Object to or restrict certain processing.
- Request a portable copy of your information.
- Opt out of marketing communications at any time.
To exercise these rights, email us at hello@statslateral.com. We will respond within the timeframes required by applicable law.
International Visitors
StatsLateral operates from the United States. If you access the site from outside the U.S., information we collect may be transferred to, stored, and processed in the U.S. or other countries where we or our service providers operate. By using the site, you consent to such transfers.
Children's Privacy
Our website and services are directed to business audiences and are not intended for children under 16. We do not knowingly collect personal information from children.
Third-Party Links
The site may link to third-party websites and services (for example, Calendly for scheduling). This Privacy Policy does not apply to those sites. Please review their policies separately.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be communicated via a notice on the site.
Contact Us
Questions about this Privacy Policy or our privacy practices? Email hello@statslateral.com.